“WHO THE F&*K IS JON REYES?”
Aside from what people think…
I didn’t grow up with influences around business. Or entrepreneurship.
And I’m far from a natural-born marketer.
I grew up as a middle-lower-class military brat, and in a higher crime-rate neighborhood.
Anything related to copywriting or entrepreneurship was a foreign language to me.
The people we looked up to had a gun and badge. Or they had a high rank in the military.
Or they were known for performance arts like music, dancing, and sports.
Sadly, some of the people we also looked up to were those who ended up in prison.
Clearly, I didn’t fit the mold.
So I eventually turned my back on our social norms.
I became a highly rebellious slacker, who chose to party like a rockstar starting at the age of 15. And I was damn good at it, too.
I loved the attention.
I craved the spotlight, and found out I had a knack for people and understanding how people think.
At the same time…
Gangs, violence, and rebellious partying became my way of life too early on.
Sadly, I realized that “partying
like a rockstar” wasn’t a great career path.
I thought I was invincible. I put myself in situations where I almost lost my life at a young age.
But that’s another story for another time.
The funny part is…
Hitting Rock Bottom At a Young Age Was The Catalyst I Needed to Eventually Evolve into "The Copywriter Behind Today’s Leaders."
Aside from rockstar partying, I always displayed intellectual and creative talent since I was a shy little boy.
But I never applied myself.
And this same concept goes for writing great copy.
For creating ads and ideas that persuade and inspire people to take action.
And doing so to the point where you see tangible sales, and measurable results.
See, we can understand the concepts of copywriting and advertising all day long.
We can try it out, study obsessively, and practice nonstop…
But we have to be skilled and committed enough to apply what we learn, and with a great attitude, in order to hit breakthroughs.
But with the smallest tastes of success – like writing copy that commands attention, rakes in conversions, or puts our name on the map – comes our biggest motivation…
You’ve probably experienced this firsthand, too, in some areas of your life.
Like I mentioned though, my biggest downfalls and challenges as a “rebellious rockstar partier” were my biggest blessings in disguise.
Because we ALL know that spending YEARS as a rockstar partier and rolling with the 'rough crowd' at a young age ends up in one of three outcomes:
End up broke.
End up in jail.
End up dead.
To clean up my act, get healthy, and become a contributing member of society…
I had to seek help and end my rockstar party career a little early.
But My Biggest Marketing Wisdom Emerged When I Decided to Take Control of My Life, and Put Myself Back on The Right track As a Contributing Member of Society
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That wasn’t easy.
In fact, it was probably the hardest thing I’ve ever done.
To make it happen and clean up my act…
I became obsessed with personal growth and alternative health.
I ripped through stacks and stacks of books, courses, and training programs, and I did it all day long while the rest of my friends continued to party.
Instead of “partying like a rockstar,” I obsessively focused on improving my physical fitness, self esteem, and mental health.
And I had to re-learn the type of social skills that could help me make my way through college.
And that’s when I realized you can excel in almost any niche when you’re selling and marketing stuff you authentically believe in.
And when you have the copy chops to write winning copy that sells your stuff like wildfire.
Eventually, this obsessive focus on self improvement paid off in every aspect of my life.
I obsessively studied a stack of books and CDs from Brian Tracy when I was still in College.
I remember reading The Success Principles by Jack Canfield many years ago.
I studied books like, Influence, How To Win Friends and Influence People, How to Talk to Anyone, The Art of Seduction and more.
I did nearly every single workout program that BeachBody released in my living room - including P90x and Insanity.
I studied underground secrets of paleo dieting and physical performance hacks from The Primal Blueprint while ripping through old, downloadable ebooks lon my Barnes and Noble portable reader.
I taught myself hypnosis and NLP by studying greats like Joe Vitale, Richard Bandler, and Tony Robbins.
I studied ALL of the laws of attraction experts from the movie The Secret.
I remember geeking out over giants in the health, dieting, and fitness space... which continues today.
And the list goes on.
I saw results in every area of my life, and I never looked back.
(In fact, this obsession with nonstop growth led to a highly-successful career that resulted in multiple-millions in client sales to date… But more on that in a sec.)
I transferred my focus towards learning copywriting, freelancing, sales, and direct response marketing.
I dropped over $120k on world-class copy coaches, direct response marketing mentors, and globally recognized mastermind leaders so they could take me under their wing so I could get as good as I possibly could, as quickly as I possibly could.
And I let my globally-recognized mentors and renowned copy coaches rip my copy apart over and over and spit on it until I got GOOD.
(And I paid most of them to do it, too.)
I seized the attention of some of the most prestigious marketers and industry leaders around today.
And I tasted blood.
And I wasn’t going to stop until I reached the top.
Some of Those Transformational Heroes, Health experts, and “God-Like” Leaders I Started To Obsessively Study as a Teen Eventually Became Clients...
Some of them became mentors.
It seemed like a bizarre coincidence.
Personal growth, health, and fitness quickly became my passion as I started to pull myself OUT of that lifestyle that results in jail time, poverty, or an early death.
And that’s why I excel at writing rockstar copy for all of this stuff today.
In fact, I can write winning copy for all of these niches all day long...
And I'll never grow tired of it.
Like I said...
Health, wellness, personal development, human persuasion... studying this stuff obsessively is what helped me excel in multiple areas of life – including copy and marketing.
Because they're things I passionately believe in.
It's easy to transfer this passion into written salesmanship when you're passionate about something.
That's part of the reason I got really good at copywriting really fast, and why I’m paid well for it too.
I've worked on my own terms for years, and I work wherever I want to.
And I have the growing track record to prove it, and I don’t intend to stop.
But let’s stop there.
If you're like most people, you care less about my journey and you’d like to understand how my journey can actually help you.
Long story short, my journey matters because I’ve been living and breathing this kind of stuff for decades…
And I’m insanely blessed to say my obsession with non-stop growth, radiant health, and professional transformation quickly translated to a rock-solid career that continues to snowball today.